Calendars As A Marketing Idea For Clothing Stores

by:Karool     2020-08-09
Margie's Active Wear would be a boutique clothing store which in fact have been in business for ten years. And any store which has visited business is probably performing a few things right. Of course, the other side of that coin constantly that any store which has been business for ten years is probably set in the ways to a certain extent. It may be running on autopilot. Folks with running on autopilot is that it could be difficult to react into the unexpected. If unforeseen problems come up, there may be no one at the controls to take over and keep things on the steady course.
And that's exactly what happened at Margie's. The turmoil in the economy revealed some weaknesses in the controls. Because things is steady for so long, there hadn't been much attention paid to marketing communications. And so regular customers became irregular customers, and many customers stopped coming altogether. When things finally stabilized, Margie realized that she had learned critical lesson: that it the very bad idea to take a seat on one's laurels and let the autopilot take on.
She decided that she wanted to start to build a marketing program that will be for the long cart. She called a friend to see if he could recommend another kid that might have some good ideas, and she was referred to a salesman at a full service printing company which was in fact in business for quite a few years. He dropped by the next week, and they had a good discussion. He came to the conclusion that Margie ran her business well on an overall basis, but he previously had to agree that she was taking a minor risk by not increasing of an effort to create a consistent marketing plan.
Finally, he made his recommendation. He thought which usually calendar would be a starting point for Margie to start promoting shop. In the first place, a calendar was practical. No one threw them away they will could find a starting point put it. Secondly, she could put information all on the calendar which would promote her store. Each red letter day in the year - start of various seasons, the time of key sales, and so on - would be marked on the calendar.
Most importantly, the photos on the calendar that i see of various fashions which reflected her style. Lousy use a few models to be featured your photos, and each you can reflect the season as well as the up and coming traits. A calendar would be a way of setting a tone that her customer would appreciate, and she agreed which it had the potential to be a hit.
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